The initiative highlights Louis Vuitton's forward-thinking approach to merging fashion and technology while rewarding its growing digital audience with a one-of-a-kind engagement opportunity.
The introduction of 'Enigma' demonstrates how the fashion giant continues to leverage digital platforms to connect with a younger, tech-savvy audience.
The game is a treasure hunt for clues centered around the lovable Vivienne, a mascot introduced by Louis Vuitton in 2017.
The interactive format not only fuels curiosity but also encourages collaboration within the online community.
#digital-innovation #louis-vuitton #interactive-experience #fashion-technology #community-engagement
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