L'Oreal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses
Briefly

from The Business of Fashion3 months ago
L'Oréal aims to attract new consumers to hair-color products by offering an AR tool on packaging at Walmart, enhancing the shopping experience.
The Business of Fashionhttps://www.businessoffashion.com/articles/technology/loreal-is-trying-to-bring-virtual-try-on-for-hair-colour-to-the-masses-snapchat-walmart/
By making AR try-on accessible in-store, L'Oréal and Snapchat aim to move this technology from novelty to a mainstream shopping tool.
The Business of Fashionhttps://www.businessoffashion.com/articles/technology/loreal-is-trying-to-bring-virtual-try-on-for-hair-colour-to-the-masses-snapchat-walmart/
Read at The Business of Fashion
#loreal #snapchat #walmart #ar-technology #beauty-industry
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