Listrak, a retail cross-channel marketing platform, announced it as the first provider to launch a Rich Communication Services (RCS) marketing campaign in the U.S. in collaboration with Dooney & Bourke. The campaign demonstrated that RCS messaging notably outperformed traditional SMS/MMS by more than doubling revenue per send. RCS, set to gain widespread carrier support in 2025, allows for interactive communication through a phone's messaging app. It represents a shift in how brands engage with consumers, providing a more personalized marketing experience.
With wireless carriers rolling out support for RCS in the U.S. in 2025, Dooney & Bourke gained early access to the elevated messaging experience...
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