The 'Sound of Flight' campaign by GE Aerospace leverages innovative storytelling and sonic technology to effectively engage audiences and enhance brand positioning in aerospace.
By employing 360° spatial sound technology, GE Aerospace showcased its engine performance while presenting itself as a creative innovator in a competitive landscape.
The campaign's visual style strayed from traditional photography, utilizing Equalizer audio visualizer videos to create engaging content tailored for tech-savvy aviation professionals.
Achieving key performance indicators in reach and engagement, the campaign highlighted GE's commitment to innovation and its aim to attract new engineering talent.
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