The new commercial and ad campaign 'Oh-Lay's' by Lay's featuring Lionel Messi aims to excite fans during soccer season, offering limited-edition soccer ball-shaped potato chip bags and a chance to win a Messi-autographed Lay's jersey.
Lay's partners with Messi for the 'Oh-Lay's' campaign to combine football and chips, aiming to bring families and friends together to cheer on their favorite team.
Lay's sponsors the Leagues Cup tournament this summer, alongside other Frito-Lay brands, to celebrate the iconic taste of Lay's chips and Messi's mastery on the field.
The 'Oh-Lay's' campaign is part of Lay's commitment to bring joy to soccer fans, emphasizing that Lay's potato chips are the perfect snack for watching soccer games.
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