LinkedIn's transition towards short, engaging video content reflects a strategic effort to enhance creator participation and engagement, aligning itself with trends seen on platforms like TikTok.
Meghana Dhar noted that her engagement on LinkedIn has 'exploded' since she began posting videos, indicating a significant impact of video on user interaction and visibility.
Video posts on LinkedIn receive 1.4 times more engagement than traditional text or photo posts, showcasing the platform's potential to enhance creator outreach.
A LinkedIn spokesperson acknowledged that a growing number of users now have access to the TikTok-style video feed, emphasizing the platform's commitment to evolving its content strategy.
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