Microsoft recently indicated that weekly immersive video views on LinkedIn have surged sixfold quarter-over-quarter, while total video viewership has grown by 36% year-over-year. This reflects not only the increasing popularity of video content on the platform but also Microsoft's ongoing commitment to enhancing its video features.
LinkedIn's investments in evolving its video capabilities seem to be yielding substantial benefits. With the introduction of a dedicated Video tab and personalized features like Videos For You, LinkedIn is solidifying video as a core part of user experience, making video content increasingly prominent.
The current dynamics on LinkedIn create a favorable climate for video creators and marketers. As the platform embraces video content like never before, early adopters can mirror the success seen on TikTok and Instagram Reels by gaining greater visibility and reach, especially amidst a low-supply, high-demand video content market.
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