LinkedIn has launched a new 'Website Actions' ad tracking option, which uses the LinkedIn Insight Tag on your website to better connect in-stream activity to web response, helping to optimize ad measurement.
LinkedIn's Website Actions process is designed to make it easier for B2B marketers to attribute website activity without the need for in-depth coding knowledge.
Website actions will provide data to assist in retargeting, measuring actual campaign impact, and optimizing your ad budget to maximize results.
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