Lift, the media agency of the European Digital Group, has formed a strategic partnership with Cedara, a Carbon Intelligence Platform. This collaboration aims to measure and lower Lift's operational carbon footprint and the emissions from advertising delivery for clients. Utilizing Cedara's platform, Lift will assess its Scope 1-3 emissions and develop reduction strategies. This initiative promotes greater transparency in media planning, aligning with sustainability frameworks, thus allowing advertisers to optimize their campaigns while being environmentally conscious.
Through this partnership, we will enhance our commitment to sustainability while supporting brands' ambitions to reduce emissions from their advertising campaigns.
Our collaboration with Lift represents an important step towards driving transparency and accountability in the advertising industry.
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