With AI and deepfakes raising concerns about content integrity, podcasting remains a trusted medium for listeners and advertisers alike, supported by new tools that ensure brand safety and suitability. We've always prioritized brand safety across our platform and our recent partnership with Barometer reinforces this commitment by providing real-time, continuous verification of brand suitability for every episode in our marketplace. This gives the advertisers confidence that their message aligns with content that reflects their values across our extensive podcast network.
The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn Ads, which provides comprehensive podcast advertising solutions for creator, advertisers, and agencies. The Company releases the figures to empower podcaster and advertiser communities to readily monitor the market pricing and provide greater insight into podcasting advertising as a monetization vehicle.
For September 2024, the average CPM rate for a 60-second ad spot was $21.37. This represents a slight increase compared to the previous month's CPM rate of $21.36 in August 2024. However, the September 2024 CPM rate was below the prior year September 2023 CPM rate of $22.84.
The three highest CPM categories in September based on delivered advertising were: Government: $31, Technology: $29, Health & Fitness: $24. The three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Kids & Family, Sports, and History, which averaged around the high teens to low 20s in September.
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