Podcast advertising in August 2024 presents a pivotal opportunity for brands and agencies to drive meaningful engagement. With 88% of podcast audiences describing their listening experience as deeply meaningful, the CPM rates underscore the tremendous value of reaching attentive consumers, said Rick Selah, Chief Revenue Officer of Libsyn.
Listeners also feel a genuine, intimate connection with podcasters as more influential than social media or entertainment figures. This shift opens a significant opportunity for brands. The trust and intimacy that podcasters cultivate create a unique bond, positioning them as some of the most impactful creators of our time.
For August 2024, the average CPM rate for a 60-second ad spot was $21.25. This represents a minor decrease compared to the previous month's CPM rate of $21.93 in July 2024 and was also marginally below the prior year August 2023 CPM rate of $22.10.
The three categories where advertisers can effectively tap into highly engaged audiences at more than accessible CPM rates include True Crime, Sports, and Fiction, which averaged around the high teens to low 20s in August.
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