The article highlights several moments of martech brilliance, illustrating valuable lessons learned through engagement and innovative strategies. A key moment involved a vendor sharing their concerns through a slide deck, which fostered understanding and partnership. Another instance showcased effective contract negotiation timing to secure discounts while aligning implementation dates. Lastly, the piece references Burger King's creative Whopper Detour campaign as an example of leveraging competition to drive customer engagement through an innovative marketing strategy. Overall, the article emphasizes communication and strategic thinking in martech.
In a moment of brilliance, I asked if they could summarize their perspective and concerns in a slide deck, and they agreed.
By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives.
Burger King's Whopper Detour Campaign remarkably engaged customers by offering discounts in a competitor's location, showcasing an innovative marketing strategy.
Their explanations helped us better evaluate the risks they highlighted, signaling that we valued them as partners.
#vendor-relationship-management #contract-negotiation #marketing-innovation #customer-engagement #martech-strategies
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