In the well-structured ecosystem of a martech COE, six primary groups collaborate to form a cohesive marketing technology force.
The insights provided by the strategy and planning team are foundational, driving every other group's efforts and ensuring alignment with broader business goals.
The technology and implementation team focuses on creating a cohesive technological infrastructure that enables smooth operations and adaptability.
Without strategic guidance, a martech COE risks drifting off-course, which emphasizes the importance of the strategy and planning team.
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