Laura Geller Beauty's 'Own Your Age' campaign challenges stereotypes by depicting older women engaging in humorous efforts to appear younger, celebrating National Mature Women's Day. The ad features comedian Leanne Morgan as 'Dr. Vick,' nudging mature women to embrace their age with humor.
The brand's pro-aging philosophy, highlighted by founder Laura Geller at age 65, aims to strike a balance between owning one's age and enjoying humor. With a focus on age acceptance, Laura Geller uniquely caters to older demographics in an industry primarily targeting younger women.
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