In this episode of the Marketing Vanguard podcast, Maggie Schmerin, CMO of United Airlines, discusses the airline's significant marketing transformation influenced by the pandemic. With her extensive background in PR and digital communications, Maggie explains how United has adopted innovative approaches to customer communication and social media management. She emphasizes the need for a specialized team that understands unique geographical marketing complexities and the importance of adapting strategies to evolving travel patterns and operational challenges. The conversation reflects United's commitment to rethinking traditional marketing methods.
We've changed truly every aspect of everything that we do. [We] challenge the team to just say, 'Well, I get that that's why we've always done it, but what if we approached it in a new way?'
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