It's really been being in the right place at the right time. The company and I grew together. I think QA is one of the best ways to get into product management because you get to learn the ins and outs of a development team, understand execution really well, and these product development processes from a different angle.
She discusses how her team has re-framed ScholarshipOwl's platform as a performance marketing channel for brands to reach students, as well as how this intent data adds immense value for brands.
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