I think most employees look at employers now and no longer think that they are going to find security - permanent security - in a job. I think it makes it less risky to do something like go and be a content creator because employment with a traditional employer is so much riskier.
With online content creation, they can make money from advertising and brand deals while making social media videos. Four per cent of global content creators pull in more than $100,000 annually, according to Goldman Sachs Research.
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