Kim Kardashian's Skims campaign with 'The White Lotus' breakout stars shows the power of pop culture in marketing

Kim Kardashian's shapewear brand, Skims, launched a campaign with stars of "The White Lotus."Engagement on the post has outpaced the typical response from fans.A marketing professor outlined why the campaign works and what entrepreneurs can learn from it.About six weeks after season two of "The White Lotus" concluded, the fan-favorite actors Simona Tabasco and Beatrice Grannò were featured in a lingerie campaign for Kim Kardashian's shapewear brand, Skims.

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