"Kensington Grey's mission has always been to build a company that reflects what the world actually looks like,"
"Most people who are BIPOC grew up never seeing anyone who looked like them in the media. And now that influencer marketing is the mainstream form of media, we feel a responsibility to ensure it finally reflects the cultures that exist outside."
"I didn't realize the weight I carried every day until I got here,"
"At other companies, I had to show up as a palatable version of myself. It felt like a second job. KG is the first place where I can be my full, authentic self."
Kensington Grey centers representation, cultural fluency and community in influencer marketing and has built one of North America's most diverse influencer leadership teams. The agency scales talent, launches brands and redefines creator-brand partnerships while embedding representation into operations. The Toronto headquarters projects a vibrant, belonging-focused culture where team members report relief and authenticity, which fuels creativity, innovation and trust from global brands. Organizational functions include talent management, campaign execution, business affairs, finance, PR, brand partnerships, experiential and new ventures. Leadership emphasizes responsibility to ensure influencer media reflects diverse cultures and aligns internal structure with the communities represented.
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