Kantar Group has announced the sale of Kantar Media to private equity firm H.I.G. Capital for around $1 billion, aiming to enhance its capabilities in audience measurement and analytics. The sale, expected to close later this year, is part of a strategy to accelerate Kantar Media's operational independence and growth amid rising demand for cross-channel solutions. Kantar Media has a diverse service portfolio, including data connectivity and audience ratings, and its leadership reassures that H.I.G.'s expertise will foster the development of innovative solutions for a shifting measurement landscape.
Kantar Group is selling its Kantar Media unit to H.I.G. Capital for approximately $1 billion, aiming to enhance its role in audience measurement and analytics.
With H.I.G.'s expertise in scaling businesses, we are confident in delivering innovative, data-driven solutions to meet the evolving needs of our global client base, said Béhar.
Collection
[
|
...
]