Harris' Gen Z-focused marketing strategy, leveraging endorsements and aesthetic resonance, achieved high media impact value totaling $15.9 million in 48 hours, with merchandise like the 'Harris Walz' camo hat selling out rapidly.
Integration of Gen Z culture, such as the 'Brat' style, generated over 64 million TikTok views and media discussions on major news networks, showcasing the success of Harris' modern campaign approach.
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