Social media has significantly impacted the global popularity of Korean skincare, with influencers providing accessible information that shapes consumer preferences and drives purchases. K-beauty brands focus on innovation, often using natural ingredients, making them appealing against chemical-based alternatives. Platforms like TikTok have played a crucial role in spreading K-beauty's message, promoting routines emphasizing self-care and resulting in viral products. The concept of 'Korean glass skin' illustrates the ability of influencers to set beauty standards and build trust through authentic content, as seen with popular products like Beauty of Joseon's Daily Relief Sunscreen.
K-beauty influencers serve as accessible sources of information, significantly impacting consumer behavior and enhancing the perceived value of Korean skincare products.
The focus on natural components aligns with the growing global trend of clean beauty, attracting consumers looking for gentler alternatives to harsh chemicals.
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