YouTube has increasingly intrusive ads, causing users to either pay for YouTube Premium or turn to piracy, while creators benefit from its AdSense and merchandise opportunities.
With the partnership with Shopify, YouTube allows creators to easily tag recommended products in their videos, ensuring a more seamless shopping experience for viewers.
The new affiliate program offers commissions for sales created through direct links in video, eliminating the need for less trustworthy affiliate descriptions.
Google simplifies the affiliate linking process for creators by providing a Chrome extension that stores shortlisted products from partner retailers for later use on YouTube.
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