Jools Lebron's 'very demure, very mindful' could be trademarked. Here's what to know about the law

Jools Lebron's trademark application for "very demure, very mindful" signifies a pivotal moment for social media content creators seeking to monetize their viral fame.

Alexandra J. Roberts emphasizes the necessity of a commercial connection to successfully trademark a viral phrase, highlighting the challenges creators face in protecting their work.

Read at Fast Company