"Lebron's trademark filings are still pending, and it could be a while before there's a final determination. But the move is particularly notable after several other individuals with no known connection to Lebron separately tried to register demure-related trademarks in an apparent effort to capitalize on the success of those phrases, much to the dismay of Lebron's fans."
"It's not just coming up with a phrase ... (or) using it on social media and making it go viral," said Alexandra J. Roberts, a professor of law and media at Northeastern University, explaining that there must be a connection to the sale of concrete goods or services. She calls trademarks a 'source indicator,' as they help consumers understand the origin of goods and services.
Collection
[
|
...
]