Johnsonville is looking to 'Keep The Internet Juicy' by boosting positive content on social media algorithms through collaborations with celebrities, influencers and other brands.
"We are going to use some advertising money to help, but obviously a sausage company can't fix the internet alone. We're asking for lots of help," the executive said.
The effort will include a full-page ad in the New York Times and an Us Weekly ad placement, with other elements to be announced. It will extend through World Kindness Day on Nov. 13.
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