John Deere seeks its first Chief Tractor Officer to create content for social media, emphasizing celebrating farmers and brand enthusiasts on platforms like TikTok.
Companies like Nerf, Jack in the Box, and Duracell have hired creators for social media roles, recognizing the importance of engaging specific audiences effectively on platforms like TikTok and Twitch.
Title variations aside, the value of creators is noted in digital presence expansion, particularly for connecting with Gen Z audience on platforms like TikTok.
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