As the largest Swiss tour operator, Hotelplan Group emphasizes a digital strategy essential for captivating customers and meeting growth aspirations in a competitive market.
The Senior SEA Manager will significantly impact digital marketing's success by overseeing Search Engine Advertising, ensuring major brands attain optimal visibility and return on investment.
Strategies will include a focus on budget management and ad copy optimization while seeking continuous process automation to enhance SEA campaign performance.
Collaboration will be crucial, as the role requires working with various teams to refine data-driven SEA strategies and ensure industry trends are effectively actionable.
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