Job Vacancy: Senior SEA Manager // Hotelplan Group | Marketing & Communications Jobs | Berlin Startup JobsHotelplan Group is focused on enhancing its digital advertising through a dedicated Senior SEA Manager role.
Research connects happy keywords to happier shoppersConsumers use 'happier' words during product searches when in a good mood, increasing ad clicks.Emotions greatly influence online shopping behavior and search language.Positive stimuli lead to more engaging and effective online marketing.
Google's AI search results are already getting adsGoogle is testing search and shopping ads within AI summaries in the US.