JioCinema's budget-friendly approach to IPL advertising, with rates as low as ₹25 per thousand views, aims to provide small and medium businesses a cost-effective entry into high-visibility sports advertising.
The strategy of securing 4,000 advertisers for IPL 2024 and introducing city-level targeting and a self-serve platform showcases JioCinema's broader goal to expand its advertiser base while reducing reliance on major contributors.
Digital advertising's growing significance is evident, with SMBs contributing substantially to the ₹57,600 crore digital ads industry. JioCinema's initiative underlines the changing landscape where live sports is a key battleground for advertising budgets.
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