Called 'Platfom', the short video app platform is expected to go completely live in January 2023
It will also rope in celebrities including singers, musicians, actors as well as other creators to attract more eyeballs to the upcoming platform
As per a report, the Indian short-video apps are looking at a $12 Bn to $19 Bn monetisation opportunity by 2030
In what could raise eyebrows at Meta, Reliance-backed Jio Platforms has tied up with music and pop culture magazine Rolling Stone India and advertising agency Creativeland Asia to mark its foray into the short video space.
It will also rope in celebrities including singers, musicians, actors as well as other creators to attract more eyeballs to the upcoming platform
As per a report, the Indian short-video apps are looking at a $12 Bn to $19 Bn monetisation opportunity by 2030
In what could raise eyebrows at Meta, Reliance-backed Jio Platforms has tied up with music and pop culture magazine Rolling Stone India and advertising agency Creativeland Asia to mark its foray into the short video space.
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