Marisa Thalberg joins JCPenney at a crucial time to lead transformation initiatives, leveraging her extensive experience in brand rejuvenation across multiple industries.
Describing JCPenney as 'ripe for reinvigoration', Thalberg aims to connect emotionally with customers, focusing on brand and business growth through significant marketing strategies.
With over 30 years of experience, Thalberg's role involves strategic reinvestment in JCPenney's growth, which emphasizes value for working families.
Her track record includes transforming brands into lifestyle icons, a practice she will implement at JCPenney as the company seeks to redefine its public image.
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