Both KFC and Burger King experienced declining sales due to rising prices, leading consumers to prefer home cooking or dining at independent restaurants.
Facing a tough quarter, Yum! Brands reported a 2% drop in same-store sales, with KFC alone experiencing a significant 5% decline in the US.
Despite chain-wide price hikes to cover costs, major players like McDonald's and Burger King have seen little success in attracting customers back to their tables.
The increasing shift of consumers towards independent eateries and value-oriented options highlights the current challenges faced by traditional fast-food giants.
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