It's expensive to be 'hot' in 2024
Briefly

The beauty industry is booming in 2024, dominated by high-priced skincare and beauty treatments, making it more expensive to keep up with current attractiveness standards.
TikTok trends and pricey beauty products are driving consumer spending on beauty and wellness, with new trends emerging frequently, pushing people to invest in their appearance.
De-influencing, advising against overhyped beauty brands, aims to help individuals save money, yet the industry continues to thrive as Gen Z and millennials invest in their physical allure.
Read at Business Insider
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