This collaboration offers It Works' clients advanced audience targeting capabilities and precise footfall measurement to enhance their programmatic out-of-home campaigns, gaining access to Adsquare's audience scoring solution prioritizing privacy.
Furthermore, It Works is proud to offer its clients an innovative footfall measurement solution provided by Adsquare, enabling accurate tracking and measurement of store visitation throughout the campaign, providing valuable insights into the impact and effectiveness of OOH campaigns.
By seamlessly integrating into Locatrics' analytics, planning, and buying processes like never before, we elevate insights to unprecedented levels of effectiveness, empowering clients to leverage data-driven decisions.
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