'It feels like an absolute mistake': Brands and agencies are already preparing for a TikTok ban
Briefly

from Modern Retail1 month ago
...advising influencers to consider using platforms like Instagram Reels and YouTube Shorts, the latter of which has 'phenomenal cost effectiveness,' CEO Heather Nichols said.
Modern Retailhttps://www.modernretail.co/technology/it-feels-like-an-absolute-mistake-brands-and-agencies-are-already-preparing-for-a-tiktok-ban/
'...eyeballs still exist - they're just going to migrate to another form of consumption,' Davis-Ross said via email.
Modern Retailhttps://www.modernretail.co/technology/it-feels-like-an-absolute-mistake-brands-and-agencies-are-already-preparing-for-a-tiktok-ban/
Read at Modern Retail
#tiktok-ban #digital-marketing #social-media-platforms #brand-contingency-plans #influencer-management
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