Justin Baldoni noted, 'I want men to go to the theater and in some ways see a version of themselves... if they see bits of themselves in Ryle, have a chance to step back and say, ‘You know what, I don’t want to blow up my life. I don’t want to hurt the person I love the most.’"
Interestingly, Baldoni is also the only cast member in It Ends With Us who seems willing to promote the story as being about domestic violence. This distinction in approach raises concerns about the film's marketing strategy.
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