Is UGC The Answer To Your Content Strategy? It Is For Nike & Dove
Briefly

from Forbes1 month ago
The 2024 Super Bowl ad 'Hard Knocks' by Dove and Nike confronts the body confidence crisis, showing how emotional challenges drive 45% of girls to quit sports.
Forbeshttps://www.forbes.com/sites/jamiegutfreund/2024/10/20/is-ugc-the-answer-to-your-content-strategy-it-is-for-nike--dove/
Dove's campaign, while aiming for a polished Super Bowl ad, realized the need for raw, user-generated content to resonate authentically with its audience.
Forbeshttps://www.forbes.com/sites/jamiegutfreund/2024/10/20/is-ugc-the-answer-to-your-content-strategy-it-is-for-nike--dove/
Using Catch + Release's AI tools allowed the team to source genuine moments of girls' experiences in sports, highlighting both struggle and perseverance.
Forbeshttps://www.forbes.com/sites/jamiegutfreund/2024/10/20/is-ugc-the-answer-to-your-content-strategy-it-is-for-nike--dove/
Critical to the campaign's success was its ability to maintain an honest narrative about self-esteem struggles, aligning with the urgent need for body positivity.
Forbeshttps://www.forbes.com/sites/jamiegutfreund/2024/10/20/is-ugc-the-answer-to-your-content-strategy-it-is-for-nike--dove/
Read at Forbes
#body-positivity #girls-in-sports #super-bowl-2024 #nike #dove
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