#super-bowl-2024

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#fake-traffic
Mashable India
4 months ago
Marketing

The Majority Of Traffic From Elon Musk's X May Have Been Fake During The Super Bowl, Report Suggests

Super Bowl 2024 on CBS broke U.S. televised event records.
CHEQ data showed 75.85% of X's traffic during Super Bowl weekend was fake. [ more ]
Mashable
4 months ago
Marketing

The majority of traffic from Elon Musk's X was fake during the Super Bowl, data suggests

Super Bowl 2024 broke records as the most-watched televised event in US history.
Data from cybersecurity firm CHEQ suggests that 75.85% of traffic from X (formerly known as Twitter) to advertising clients' websites during the Super Bowl weekend was fake. [ more ]
Mashable India
4 months ago
Marketing

The Majority Of Traffic From Elon Musk's X May Have Been Fake During The Super Bowl, Report Suggests

Super Bowl 2024 on CBS broke U.S. televised event records.
CHEQ data showed 75.85% of X's traffic during Super Bowl weekend was fake. [ more ]
Mashable
4 months ago
Marketing

The majority of traffic from Elon Musk's X was fake during the Super Bowl, data suggests

Super Bowl 2024 broke records as the most-watched televised event in US history.
Data from cybersecurity firm CHEQ suggests that 75.85% of traffic from X (formerly known as Twitter) to advertising clients' websites during the Super Bowl weekend was fake. [ more ]
morefake-traffic
The Drum
4 months ago
Online marketing

A majority of Super Bowl ads tried to make us laugh, many fumbled the ball

Super Bowl 2024 ads failed to make viewers laugh
Only 7 out of 70 ads made more than a quarter of their audience laugh [ more ]
Digiday
6 months ago
Marketing

Why a sports-first marketing strategy will provide brands with long-term loyalty

The Super Bowl 2024 advertising inventory has already sold out, showing the importance of sports audience advertising.
Sports fans are 28% more likely to pay attention to commercials.
Automated creative with game-time accurate information engages high-value fans. [ more ]
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