#super-bowl-2024

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Is UGC The Answer To Your Content Strategy? It Is For Nike & Dove

Dove's 'Hard Knocks' campaign highlights the emotional blows that lead to girls dropping out of sports, emphasizing the importance of body confidence.

Chiefs are SB faves, but books exposed on Lions

The Chiefs and Lions are leading contenders for Super Bowl 2024, impacting betting dynamics significantly.
#fake-traffic

The majority of traffic from Elon Musk's X was fake during the Super Bowl, data suggests

Super Bowl 2024 broke records as the most-watched televised event in US history.
Data from cybersecurity firm CHEQ suggests that 75.85% of traffic from X (formerly known as Twitter) to advertising clients' websites during the Super Bowl weekend was fake.

The Majority Of Traffic From Elon Musk's X May Have Been Fake During The Super Bowl, Report Suggests

Super Bowl 2024 on CBS broke U.S. televised event records.
CHEQ data showed 75.85% of X's traffic during Super Bowl weekend was fake.

The majority of traffic from Elon Musk's X was fake during the Super Bowl, data suggests

Super Bowl 2024 broke records as the most-watched televised event in US history.
Data from cybersecurity firm CHEQ suggests that 75.85% of traffic from X (formerly known as Twitter) to advertising clients' websites during the Super Bowl weekend was fake.

The Majority Of Traffic From Elon Musk's X May Have Been Fake During The Super Bowl, Report Suggests

Super Bowl 2024 on CBS broke U.S. televised event records.
CHEQ data showed 75.85% of X's traffic during Super Bowl weekend was fake.
morefake-traffic

A majority of Super Bowl ads tried to make us laugh, many fumbled the ball

Super Bowl 2024 ads failed to make viewers laugh
Only 7 out of 70 ads made more than a quarter of their audience laugh

Why a sports-first marketing strategy will provide brands with long-term loyalty

The Super Bowl 2024 advertising inventory has already sold out, showing the importance of sports audience advertising.
Sports fans are 28% more likely to pay attention to commercials.
Automated creative with game-time accurate information engages high-value fans.
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