Is "Social" the Most Misunderstood Word in Marketing?
Briefly

from Brandingmag7 months ago
A social barrier can often stop purchases much more forcefully than price considerations.
Brandingmaghttps://www.brandingmag.com/hunter-thurman/brand-strategy-spoilers-is-social-the-most-misunderstood-word-in-marketing/
Consumers are compelled to fit in with social norms while also standing out as unique individuals. Brands face the challenge of fostering personal uniqueness within widespread popularity.
Brandingmaghttps://www.brandingmag.com/hunter-thurman/brand-strategy-spoilers-is-social-the-most-misunderstood-word-in-marketing/
Read at Brandingmag
#consumer-behavior #social-factors #marketing-strategy
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