"I was sitting in a product meeting, listening to a lead engineer explain how she'd solved a thorny scaling problem. Her eyes lit up as she sketched diagrams on the whiteboard, and the whole room was captivated."
"Thought leadership isn't just for McKinsey consultants or industry giants like Bill Gates. It's for anyone with valuable insights to share, whether they're writing code, solving customer problems, or reimagining product features."
"When I look at most corporate blogs, I see the same pattern: Post after post of unattributed content, likely written by marketing. Meanwhile, engineers are solving complex technical challenges... But their valuable insights never make it to the blog because they're too busy doing their jobs or feel they need more writing chops to share their knowledge."
"According to the 2024 Edelman-LinkedIn B2B Thought Leadership study, executives are hungry for authentic expert insights. We're talking 52% of decision-makers in the B2B sector wanting to engage with authentic voices and insights."
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