In an age where affluent shoppers are now seeking discounts, companies must personalize offers while upholding their luxury brand image to attract value-driven consumers.
The shift among high-income consumers toward seeking discounts has significant implications for online retail strategies, necessitating a balance between discount offerings and premium experiences.
Online retailers must adapt to changing consumer behavior through data-driven personalization of discounts, as affluent shoppers still expect premium treatment alongside their search for value.
Brands can increase customer loyalty by leveraging purchasing behavior data to create tailored discounts, ensuring these offers align with what high-value customers genuinely want.
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