"Written by Business Insider senior correspondent Lara O'Reilly, CMO Insidertakes readers inside the power and pressures defining modern marketing by blending scoops, analysis, and insights designed to help CMOs and marketing leaders stay ahead in a rapidly changing industry. O'Reilly's award-winning work has sparked global conversations about leadership in advertising and has revealed the inside stories behind the rise and fall of major adtech companies."
""Every Wednesday, I'll be opening up my reporter's notebook to share a candid take on what really matters across the modern marketing landscape," O'Reilly said. "With more than a decade of experience reporting on some of the biggest businesses - and biggest personalities - in the space, my CMO Insider newsletter is designed to be your trusty sidekick to help you keep up with an industry that never stays still.""
"Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing. Business Insider's CMO Insider franchise serves as a destination for marketing professionals, combining video interviews, news and trend coverage, and live events. The newsletter will serve as a central pillar of the franchise and the first edition will be sent on March 4th. The announcement builds on Business Insider's recent expansion of its newsletter portfolio beyond its flagship Business Insider Today newsletter, including newer offerings such as First Trade, Tech Memo, Work Shift, and Side Hustlers."
Business Insider is launching CMO Insider, a weekly newsletter that will provide candid coverage of forces reshaping marketing. The newsletter will serve as the central pillar of a franchise that includes video interviews, news and trend coverage, and live events. The first edition will be distributed on March 4. Content will blend scoops, analysis, and actionable insights aimed at helping CMOs and marketing leaders stay ahead amid rapid change, including trends such as the creator economy and AI. CMO Insider will publish daily during the Cannes Lions Festival. The launch expands Business Insider's growing newsletter portfolio.
Read at Business Insider
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