Adult U.S. TikTok users spend an average of 54 minutes daily, surpassing Instagram, Snapchat, and YouTube. If TikTok vanishes, other platforms will compete for user attention.
Meta may gain more advertisers if TikTok fades. Uncertainty drives creators to expand to other platforms. Young TikTok users' transition to platforms like Instagram or Triller is uncertain.
Collection
[
|
...
]