Adult U.S. TikTok users spend an average of 54 minutes on the app daily, surpassing Instagram, Snapchat, and YouTube. The absence of TikTok could trigger a competition for user attention among other platforms.
Meta, owning Facebook and Instagram, may benefit from TikTok's uncertainty, potentially attracting more advertisers. Creators are exploring other platforms, while uncertain younger TikTok users pose a challenge for potential benefactors like Instagram or Triller.
[
add
]
[
|
|
...
]