Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too
Briefly

Adult U.S. TikTok users spend an average of 54 minutes daily, surpassing Instagram, Snapchat, and YouTube. If TikTok disappears, other platforms will compete for users' attention.
Meta may gain more advertisers with TikTok uncertainty. Creators expand to other platforms. Uncertainty remains on where young TikTok users will migrate.
Read at The Seattle Times
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