Instagram's ad revenue exceeded YouTube's in 2021 at $32.4 billion, highlighting its significant contribution to Meta's overall earnings, surpassing the popular video platform's $28.8 billion revenue for the same year.
Meta's financial data indicated that Instagram brought in $22 billion and $17.9 billion in 2020 and 2019, respectively, outperforming YouTube which reported $19.7 billion and $15.1 billion for the corresponding years.
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