Instagram's Shared Access feature will allow users to invite up to three individuals to manage their account without sharing passwords. Those with access can post content, manage messages, but not delete accounts or change login credentials.
This feature is vital as many creators rely on external support like virtual assistants and talent managers. It streamlines granting access while preventing misuse, ensuring creators have full control over permissions and can monitor activities.
Other platforms like Meta, TikTok, and YouTube have also introduced tools like Meta's Creator Management Tool, TikTok's Talent Manager Portal, and YouTube's Channel Permissions to support both creators and their teams, understanding the importance of extending the creator experience to their support staff.
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