Inside Zalando's plans to be Europe's go-to-destination for fashion, lifestyle and culture
Briefly

Zalando wants to differentiate itself by its quality credentials when it comes to the assortment of brands it offers and also the customer experience.
We want to continue to really connect the different parts of our customers' lives, their passion and interest across these different lifestyle areas.
Over the last couple of years, consumers have completely shifted their shopping behaviors when it comes to looking for inspiration, discovering new products and brands.
This moment is big for Zalando, and my team’s hard work has finally seen the light of day.
Read at The Drum
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