X is enhancing ad safety and introducing new features to attract advertisers. Recent moves indicate a more structured strategy, although specific timelines were undisclosed in the pitch deck.
Recent data shows X's significant user growth with a 55% average increase in daily sign-ups and 10 billion monthly site visits, as well as improved brand engagement metrics.
The focus on user base enhancement aims to keep existing users engaged and attract new ones. X recognizes the importance of reaching out to advertisers to improve ad sales.
X's plan includes AI-powered search, peer-to-peer payments, premium content, and enhanced performance features, signaling a shift towards appealing to advertisers while maintaining user engagement.
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